In an Indegene study of future-ready trends in life sciences, 66% of the surveyed leaders identified data and digital technology adoption, AI, ML and automation amongst the top 3 ways they are building future-ready capabilities. Yet, 59% of them ranked data availability, integrity and actionability amongst their top 3 challenges to adopting technology in their company. No wonder then, that Olivier Charmeil, EVP, General Medicine of Sanofi believes data and insights are the new currency of Marketing in this insightful keynote at Indegene Digital Summit 2024.